Leading and Managing in Culturally Diverse Environments - Samples

Question: Discuss about the Leading and Managing in Culturally Diverse Environments. Answer: Introduction Alibaba, founded by Jack Ma, is composed of many e-commerce businesses in the B2B, C2C, and B2C. Operating mainly in China, Alibaba has become a major player in the internet revolution of the country. With an excellent knowledge of the fragmented Chinese market, an easy-to-use, interactive and secure site, Alibaba has created a loyal customer base, mainly among small and medium sized Chinese companies seeking to expand their customer base with limited resources. Jack Ma, by his decisions, protected his company from competitors like Ebay, and now wants, thanks to an alliance with Yahoo! Expand activities in the web search market (Ellis, 2010). The rise of the internet to conduct commerce has seen a significant growth in recent years, and for the Alibaba, the brand has allowed access to products for consumers. When doing business via the internet is important to develop cultural profiles to determine customer needs and wants which Alibaba has tracked through consumer purchase and habits. The importance of effective communication is vital when communicating across culture (Peppard, 2016). Alibaba has crafted an active communication channel as the messages to the consumer are decoded as they have been encoded. It is in the second stage of the communication process that can be influenced by feedback in the form of cultural influences precisely attitudes, values and beliefs. Alibaba has recognized the role culture plays in effective marketing and has met the consumer desires of offering low cost, available goods. One of the main reasons why Alibaba has been so successful is due to their cultural sensitivity when developing onli ne marketing material and conducting business. Conclusion Communication is therefore considered to be a major issue when it comes to any business and commerce activities across cultures. People need to have a mutual understanding to enable satisfaction amongst the parties involved. Alibaba has paved the way for cultural recognition by engaging diverse cultures in their operations and giving an equal chance to all. The organization has worked in the lines of developing proper communication channels across all its networks (Peppard, 2016) Consumers are now able to purchase goods and agree to the terms and conditions more effectively as their views are considered, They are also able to give feedback concerning their satisfaction with the products purchased and services offered, Through these activities, Alibaba can advance more on their online interactions as they already know their strengths and weaknesses. Alibabas success is therefore based on their cultural diversity and sensitivity in the sectors of business and especially online marketin g. Any company that considers growth as the primary agenda should, therefore, ensure that they involve all aspects of communication within its operations to give consumers a free interaction (Ellis, 2010). The best way that many multinational companies are conducting businesses is having representations from all over the world. In this way, they can bring services closer to the consumers and in a manner that each party is satisfied. Advertisers and online marketers should also be from the particular region to enable a healthy relationship with the customers with the brand. Proper communication equals to a good turnout in the sectors of purchase and brand development. All organization should, therefore, emulate Alibaba and develop their cultural considerations and communication channels (Ellis, 2010). References Ellis, N. (2010). Business to business marketing: Relationships, networks and strategies. Oxford University Press. Peppard, J. . (2016). The strategic management of information systems: Building a digital strategy. . John Wiley Sons.